Plot2Farm:
Two trial studies were done in 2020 with barley and wheat farmers. We worked with Alberta Wheat to brand starter boxes to help these farmers conduct the trials on their farms. These boxes included a measuring tape, flag markers, record sheets, instructions, and more. We worked on this project from the start (creating a logo) to the end (branded the results) and continue to help Alberta Wheat advertise the opportunity to participate in these on-farm research trials.
Then we developed a variety of channels to deliver this information to Alberta wheat farmers (our target audience) to ensure there were effective forms of communication for each age group/technology preference.