About Us

Our Core Values:

We say “yes!”

We’ve all worked for organizations and people who tell you what you CAN’T do and WHY. Our team says YES and then figures out how to get there.

We are inspired by our work

For us, careers are not only about making money. We believe in devoting our talents and time to work that inspires, excites and challenges us – and you. At the end of the day, our names are on our work (not always literally) so we make sure it’s something we are proud of.

We love agriculture

Even our staff members who don’t come from farms have worked in the industry long enough to share the same appreciation, respect and love for the Canadian agriculture industry. We’re all about ag, and it shows!

We believe in customer service

Have you ever worked with a big agency and been less than impressed? Same. When you hire us, you aren’t getting a “third-party service provider.” You are getting an in-house communications team (and maybe even new friends).

We believe in using our powers for good

We know we’re not superheroes, but we do believe in the power of communications to change lives and make or break organizations. We also believe we are super lucky to live where we do and work in this amazing industry.

The Team

Cole Christensen


Cole is an award-winning communications, marketing, and business development professional. He has used his years of communications experience to direct branding campaigns for farms, agribusinesses, and producer groups throughout Alberta and Western Canada.

As President of Cole’s Ag, he has also coordinated government relations and media relations strategies on a provincial, national and international level.

Jeff Clovis

Media Production Director

Jeff has a diverse background in radio production, videography, web development and information technology. He has years of experience in high level digital media delivery and management. As the Digital Media Director for Cole's Ag, he manages and oversees all digital media projects for our clients, and ensures they are completed above and beyond exceptions.

Brent Morrison

Creative Director

Before joining the Cole’s Ag team as its Creative Director, Brent worked as a graphic designer/art director for Trico Homes, the Calgary Herald, Swerve magazine, and S2 Architecture. (He also worked with freelance clients Gymnastics Canada, Pie Cloud, and TC Energy.)

Brent has extensive experience designing brands, marketing collateral, advertisements and promotions.

Pete Raneri

Web Director

Pete is a creative and analytical web professional with over 25 years experience in web design, user interface design, web development, web marketing & strategy for projects serving various industries including retail/ e-commerce, health & fitness,  architecture, television production, energy and now agriculture. 

The most rewarding projects for Pete are those that foster a collaborative environment with his colleagues and clients. He values accountability, consistency, ownership and teamwork in all aspects of his work.

Tyler Difley

Senior Account Manager & Strategic Comms Advisor

Tyler is a writer, editor and communicator with years of experience in communications, marketing, media/government relations, and print and digital publications.

Before joining the Cole’s Ag team, Tyler served as associate editor of GrainsWest Magazine and worked in a variety of communications and editorial roles for the Calgary Real Estate Board

Carissa McGregor

Junior Graphic & Web Designer

Carissa grew up on a farm north of Edmonton, AB, where she was heavily involved in 4-H. Since she was nine years old, she has been a 4-H member, ambassador and volunteer. Working for Cole's Ag, she is able to continue to follow her passion in the agriculture industry along with her other passion: design.

While she worked on her design degree at MacEwan University, she focused on branding, advertising, photography, web design and web development. Carissa is passionate about creative problem solving and visual story telling, which drew her to a career in design.

Hayley Stacey

National Strategic Communication Lead

Hayley brings a wide range of talents to Cole’s Ag with a diverse background in politics, research, theatre, and music. She holds a BA in political studies from the University of Manitoba. She joins the team after pursuing a career in government and working as a Senior Policy Analyst for the Government of Manitoba.

Though new to the world of Agriculture, her love of learning, storytelling and relationship-building encouraged her to pursue a career in communications.

Camryn Smith

Communications Lead

Camryn has a global perspective cultivated through local digital media roles to executive assistant roles abroad. Armed with a Creative Communications Diploma, she merges creativity with strategy. From crafting compelling narratives to implementing impactful communication campaigns, she excels in connecting with audiences on profound levels.

As a Communications Lead, she plans to transform ideas into powerful stories and make meaningful connections for Cole’s Ag.

Kristin Christensen

Office Manager

Kristin has a knack for bringing the team together and ensuring everything is running smoothly. Working for years in the agricultural industry as well as community non-profit spaces she has honed her administrative skills.

Kristin manages all travel, filming logistics, and event needs for Cole’s Ag.

Delaney Seiferling

Strategic Communications Director

Delaney has managed communications projects and programs for multiple agricultural organizations in Western Canada including SaskBarley, the Saskatchewan Wheat Commission, and the Saskatchewan Pulse Growers.

Delaney’s expertise lies in strategic communications, writing, managing print and on-line publications, website content development, social media, public and media relations, and event management.

Sarah Nixdorff

Communications Lead

Sarah Nixdorff grew up on a mixed ranch/farm near Airdrie, Alberta where her passion for the agriculture industry was developed at a young age. This led her to obtain a Bachelor of Arts Degree in Agricultural Studies from the University of Lethbridge. She has vast experience working in different sectors of crop production, the cattle industry and conservation.

Check us out on social media

We help to cut through the noise and produce meaningful content for the ever-changing and innovative world of agriculture. If you’re interested in how we can help your agri-business succeed in the digital world, please reach out. 

Ready to take your agri-marketing to the next level?